Levi's® 501® Campaign H122 - Levi's® Hong Kong

LEGENDARY AT ANY LENGTH

We linked up with a few visionaries who embody the spirit of 501® Jeans to continue our celebration of the pair that started it all.

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Levi’s® 501® Campaign

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Levi's® 501® Campaign H122 - Hailey Bieber - Levi's® Hong Kong
HAILEY BIEBER

“The way I would define success is the state of how you are on the inside, what's in your heart and how you treat people.”

Levi's® 501® Campaign H122 - A$AP NAST - Levi's® Hong Kong
A$AP NAST

“The energy you dish out is the energy you get back. I take the time to check myself and humble myself to put that good energy back into the world.”

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Feat. Hailey Bieber, Barbie Ferreira, Peggy Gou, A$AP Nast, Marcus Rashford

GAME RECOGNIZE GAME

We linked up with a few visionaries who embody the spirit of 501® denim to continue our celebration of the pair that started it all.

Levi's® 501® Campaign H122 - Marcus Rashford - Levi's® Hong Kong
MARCUS RASHFORD

“The biggest change of my life was when I left home at a young age. It made me grow up faster and helped me cope with the pressures of playing in front of a massive crowd.”

Levi's® 501® Campaign H122 - BARBIE FERREIRA - Levi's® Hong Kong
BARBIE FERREIRA

“Right now, what I’ve been living by is that things are temporary and will always change. I try to enjoy my real life and don’t get caught up in the moment.”

Levi's® 501® Campaign H122 - PEGGY GOU - Levi's® Hong Kong
PEGGY GOU

“If you decide who you are based on other people’s opinions, you’re never gonna find who you are and what you do to be unique and interesting.”