We want to protect the integrity of our amazing brand, so Levi Strauss & Co. is committed to enforcing its trademark and property rights in order to combat the sale of counterfeit products bearing its trademark or designs. However, we're aware of counterfeit Levi's® products in the marketplace. To avoid purchasing a counterfeit product, we recommend that you purchase your jeans from Levi's® HK Official Online Store or one of our authorized Levi's® retailers.
Characteristics of counterfeit products will vary on a case-by-case basis, but you can pay attention to two trademarks of genuine Levi's® jeans:
- 1.The Tab Device trademark on the back-right pocket
- 2.The Arcuate Stitching Design trademark (or "double arcs") on the back pockets
Learn more about how we create Levi's® products.