Levi’s® Red - Made for Pioneers - Modern Shapes. Perfect Imperfections

Re-Engineers the Classics for Fall/Winter 2021

In terms of on-trend style, today it’s all about exaggerated fits. Drop shoulders, wider hems, and all things loose. Last season, Levi’s® brought back Levi’s® Red™, and is expanding the collection for Fall 2021 with a new range of fits and premium fabrications. First launched in the late ‘90s—that last great era of loose fit—Levi’s® Red™ takes classic Levi’s® denim and re-imagines it with a sustainable, more fashion forward, modern day interpretation. It’s a collection that is both future facing and a throwback, and it’s perfect for anyone looking to add some fashion forward style to their classic Levi’s® wardrobe.

Along with exaggerated fits and proportions, the collection also features an array of creative twists on traditional Levi’s® components. Like last season, Levi’s® Red™ jeans and jackets include elements like irregular zigzag stitching, uneven stitching, and bartack stitching instead of classic Levi’s® copper rivets. Both men’s and women’s denim also feature special Levi’s® Red™ sundries created for the collection, including a paper or leather Levi’s® Red™ back patch, a Red Tab with a yellow half-concealed “R,” and shank buttons made to look like worn-down enamel. Tees, hoodies, and tops also include special Levi’s® Red™ labels sewn into the inside of the neck.

On the sustainability front, you can find Cottonized Hemp in select styles across both men’s and women’s, as well as the introduction of Italian Cottonized Hemp denim for select premium pieces. These garments are made with hemp, which requires less water and fewer chemicals to grow than cotton does. It looks just like cotton but feels even softer.

This unique collection that includes exaggerated workwear details, sustainable fabrics and modern shapes creates something totally new yet unmistakably Levi’s®. It’s Levi’s® past, present, and future all rolled into one super stylish, fashion-forward collection.

The Levi’s® Red™ collection is now available at all stores* and online.

*Excluding outlets