levis hong kong - ganni

From Copenhagen to San Francisco, and Back Again

Levi’s® x GANNI

Danish fashion label GANNI and iconic American denim brand Levi’s® are back for a second collaboration of timeless denim jeans, jackets, dresses and tops, each made to last using cottonized hemp.

levis hong kong - ganni

Building on the previous upcycled, rental-only GANNI & Levi’s® “Love Letter” collection that launched in August 2020, the latest collaboration celebrates both brands’ efforts towards responsible fashion, sustainability, and design innovation—this time using denim crafted from cottonized hemp. Hemp generally requires less water and fewer pesticides in cultivation than conventionally grown cotton. The hemp blended into these garments comes from rain-fed hemp crops, which reduces water usage even further. It is then treated in a way that softens — or “cottonizes” — the fiber, making it look and feel indistinguishable from cotton.

levis hongkong - ganni

The new collaboration plays off the brands’ mutual appreciation for one another by combining their signature design details, with each piece featuring the Levi’s® x GANNI unique back patch. Featuring standout denim dresses with Peter Pan collars, limited-edition GANNI prints, and ‘70s-inspired shapes, the collection builds on the heritage and authenticity of Levi’s® iconic styles with GANNI’s playful design signatures and hero shapes sprinkled throughout, all in innovative, responsible materials.

levis hongkong - ganni

To celebrate the coming together of the two brands again, the campaign was shot by London photographer Rosie Marks in London, Copenhagen and San Francisco.

The Levi’s® x GANNI collection is available on February 24 at Harbour City store.

Harbour City

Address: Shop 2518-2519, Level 2, Gateway Arcade, Harbour City, Tsim Sha Tsui, KLN

Telephone: 2110 3160