SPRING/ SUMMER 2021

The blue of the Mediterranean. The honey golden glow of a late California afternoon. Ocean breezes and salty air. It all serves as inspiration for the effortless yet refined style of the Spring/Summer 2021 Levi’s^® Made & Crafted^® collection. Called Pacific Riviera, the collection takes the cool vibes of sunny California and mixes them with the sophisticated palette of summer on the French Riviera to create a lineup full of bold proportions, bright colors, and relaxed and straight silhouettes.

This season, the Levi’s^® Made & Crafted^® collection continues to move further into sustainability with more than half of the collection including some level into its fabrication. Examples include an increased use of a fabric called Tencel^™ x Refibra^™, a durable, high-quality fiber made of wood sourced from responsibly managed forests and recycled cotton scraps. With an incredibly soft hand, it’s a material that, when mixed with cotton, creates a perfect drape for a whole range of garments. Cottonized hemp, too, moves the needle on sustainability. Woven into the Tide Trucker in Sur La Mer, it’s hemp that’s been made to feel indistinguishable from traditional cotton and uses significantly less water and pesticides in its production.

Finally, Levi’s^® Made & Crafted^® will continue to incorporate organically grown cotton in denim bottoms, denim truckers and knit tops. Organic farming and cultivation systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and help sustain biological diversity. It’s a collection that fuses together high quality, unrivaled style, and environmental responsibility.

Levi’s^® Made & Crafted^® collection is available at Harbour City store, Time Square store, Langham Place store and online.