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levis hong kong - made and crafted

LEVI’S® MADE & CRAFTED®

SPRING/ SUMMER 2021

The blue of the Mediterranean. The honey golden glow of a late California afternoon. Ocean breezes and salty air. It all serves as inspiration for the effortless yet refined style of the Spring/Summer 2021 Levi’s® Made & Crafted® collection. Called Pacific Riviera, the collection takes the cool vibes of sunny California and mixes them with the sophisticated palette of summer on the French Riviera to create a lineup full of bold proportions, bright colors, and relaxed and straight silhouettes.

levis hong kong - made and crafted
levis hong kong - made and crafted

As styles have gotten looser over the last few seasons, Levi’s® Made & Crafted® has followed suit by creating pieces that favor a much more relaxed, away from the body elegance. For women jeans, this plays out in an expanded range of the Column fit —a high rise jean with a straight fit and wide leg opening—and the new Pleat Column—a high rise jean with an even wider leg thanks to a pleat running down the center.

levis hong kong - made and crafted

The men’s jeans collection features a soft, streamlined aesthetic, focusing on authentic finishing, punctuated with artful sail mending-inspired details. We continue to see looser silhouettes expanding within this season’s collection, with the addition of the Loose Straight, a relaxed fit with a wider leg opening. It’s the perfect fashion fit for those looking to embrace the wider trends on both street and runway.

SUSTAINABILITY

This season, the Levi’s® Made & Crafted® collection continues to move further into sustainability with more than half of the collection including some level into its fabrication. Examples include an increased use of a fabric called Tencel x Refibra, a durable, high-quality fiber made of wood sourced from responsibly managed forests and recycled cotton scraps. With an incredibly soft hand, it’s a material that, when mixed with cotton, creates a perfect drape for a whole range of garments. Cottonized hemp, too, moves the needle on sustainability. Woven into the Tide Trucker in Sur La Mer, it’s hemp that’s been made to feel indistinguishable from traditional cotton and uses significantly less water and pesticides in its production.

levis hong kong - made and crafted

Finally, Levi’s® Made & Crafted® will continue to incorporate organically grown cotton in denim bottoms, denim truckers and knit tops. Organic farming and cultivation systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and help sustain biological diversity. It’s a collection that fuses together high quality, unrivaled style, and environmental responsibility.

Levi’s® Made & Crafted® collection is available at Harbour City store, Time Square store, Langham Place store and online.