Levi’s® Vintage Clothing: The Shocking Truth - Levi’s® Hongkong

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The “Shocking” Truth

In the 1950s and ’60s, teensploitation movies sensationalized the angst of America’s youth. That generation’s love for rock ‘n’ roll and their struggle for independence fueled plot lines portraying them as rebels beyond reform. If the movies were excessive, the trailers and posters were completely over the top, luring teens (and trembling adults) to grindhouses and drive-ins for a glimpse at these untamed youth. The films never quite delivered on the hype, but their lurid promise continued to attract an audience.

Levi’s® Vintage Clothing: The Shocking Truth - Levi’s® Hongkong

For Fall/Winter 2021, Levi’s® Vintage Clothing celebrates the cheap thrills of these low-budget films—and posters—that have since become cult classics of Hollywood cinema. We take their vivid color and stylized imagery and pour them into a collection of vintage reproductions: ’50s-era Trucker Jackets and jeans, letter jackets, satin bombers and geo-print sweaters. There’s even an embroidered crying cat.

Levi’s® Vintage Clothing: The Shocking Truth - Levi’s® Hongkong

EACH SEASON, OUR TEAM FAITHFULLY REPRODUCES RARE HISTORICAL PIECES FROM THE 20,000 ITEMS IN LEVI’S® ARCHIVES.

Levi’s® Vintage Clothing: The Shocking Truth - Levi’s® Hongkong

WORKING CLASS REBEL. A FRENZIED STRUGGLE. A DECK CHAIR, WON.

In the early ’50s, workwear was restyled to meet the new concept of “leisure.”

Levi’s® Vintage Clothing: The Shocking Truth - Levi’s® Hongkong

TROUBLEMAKERS ON AMPED-UP SCOOTERS. WITH MIRRORS.

In the 1960s, the mods started wearing their pants and jeans a little slimmer.

Levi’s® Vintage Clothing: The Shocking Truth - Levi’s® Hongkong

TOUGH GUYS. IN SATIN. IT’S GONNA GET CRAZY.

Our 1950s classic bomber, reproduced for today in red-hot satin with a sherpa collar.

Levi’s® Vintage Clothing: The Shocking Truth - Levi’s® Hongkong

REBELS WITHOUT A CAUSE. BUT WITH A ZIP.

Our cult classic 1960 501®Z, the ’60s take on our original zip fly 501®.

Levi’s® Vintage Clothing: The Shocking Truth - Levi’s® Hongkong

“Everything is hyper-real, as if the movie posters had come to life.”

— Paul O’Neill, Design Director, Levi’s® Vintage Clothing

Levi’s® Vintage Clothing Fall/Winter 2021 collection is now available at Silvercord store.

Silvercord
Address: Shop 48-52, LG/F., Silvercord, Tsim Sha Tsui, KLN.
Telephone: 3101 0531
Opening Hours: 11:30am - 9:30pm