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LEVI’S® VINTAGE CLOTHING

NO FUN IN 1980S LOUISVILLE

Crank it up. Levi’s® Vintage Clothing presents Fall/Winter 2020, a tribute to the ‘80s Louisville underground music scene that inspired grunge.

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In the early 1980s, deep within the teenage bedrooms of Louisville, Kentucky, a new sound was taking shape. Teenagers were emerging from the local punk and hardcore scenes and forming bands. What they shared was an unorthodox songwriting approach and an uncompromising attitude. Their music became the driving influence of ‘90s post-rock – paving the way for Seattle’s transformative grunge scene.

levis hong kong vintage clothing - LVC

On several occasions, these Louisville brands seemed ready to break out and become the next big thing. But an unwillingness to compromise kept them just below the surface, solidifying their place in music history as true underground originals.

Their uniform of choice was a pair of classic ‘80s Levi’s® 501® Jeans mixed with strong graphic elements and DIY attitude. With this collection, we celebrate these artists and legacy they left behind.