As an apprentice of American culture, Japan has developed its own rich denim culture, combining Japanese craftsmanship with classic styles to gradually form a unique Japanese denim style. That progression has made Japan a leader and innovator in modern aesthetics. This precise cultural phenomenon is at the core of Levi’s® Made In Japan, where we are partnering with legendary Japanese craftsmen to curate a custom collection that integrates Japanese craft, beauty and culture.
“Green is born out of blue” describes the relationship between a master and the apprentice. It embodies the spirit of innovation and willingness to self-improve, the keys to continuity of traditions. Through long-term practices, apprentices will gradually form their own style by celebrating traditions in the eyes of modernity and injecting their own personalities into the designs.
For Autumn and Winter 2021, Levi’s® Made in Japan collection continues the “Green is born out of blue” spirit, leaving traditional Japanese homes and heading into urban spaces. The collection embraces simple yet advanced designs in both men’s and women’s styles, showcasing how traditional styles can be interpreted in many modern possibilities. At the same time, the diversity of this collection reveals how denim can fit into different parts of our lives, from work to life and everything in between.