Our Values

WE'VE ALWAYS STOOD UP FOR

WHAT'S RIGHT

Levi's Brand Value
Levi's First Desegregated Sewing Factory Opened In Blackstone - Levi's Hong Kong

WE HAD THE COURAGE TO REJECT RACIAL SEGREGATION

Our first desegregated sewing factory opened in Blackstone, Virginia in 1960.

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WE CHAMPIONED CORPORATE INTEGRITY THROUGH TRANSPARENCY

Our Terms of Engagement were instituted worldwide in 1991, ensuring worker protections at every point of the supply chain.

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We Ensure Worker Protections at Every Supply Chain - Levi's Hong Kong

WE ENCOURAGED EMPATHY IN THE FACE OF FEAR

Our leaders and employees came together in 1982 to educate the public on issues facing the LGBTQ+ community.

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Levi's Leaders and Employees Came Out to Educate the Public on Issues Facing the LGBTQ+ Community - Levi's Hong Kong

WE'RE MAKING THINGS BETTER & THINKING SUSTAINABILITY FIRST

WE'RE COLLABORATING WITH SUPPLIERS ON PROGRAMS THAT IMPROVE THE LIVES OF APPAREL WORKERS

WE'RE COMMITTED TO SAVING ARTS EDUCATION

TRUE PROGRESS ONLY HAPPENS WHEN WE UNITE. TOGETHER, WE CAN

MAKE A DIFFERENCE

The USA Flag - Levi's Hong Kong US Voted Sticker on Denim Pocket - Levi's Hong Kong
Men Climb Up Fountain to Protest - Levi's Hong Kong Two Men Holding the Hand - Levi's Hong Kong
Levi's Men Flex Jeans Made with Sustainable Materials - Levi's Hong Kong

We Combined Performance with Sustainability for Double the Win

Benefits on benefits. Levi's® Flex jeans are now made more sustainably with responsibly harvested fibers. The denim delivers maximum flexibility and comfort — so you and the planet can both keep moving forward.

Climate Crisis Impacted Entire Species And Ecosystems - Levi's Hong Kong

HOW WE CAN ALL FIGHT CLIMATE CHANGE

With global temperatures soaring and natural resources vanishing all around us, the climate crisis has reached a defining moment. We now know that climate change causes droughts, flooding, and storms that threaten communities. It can make entire species and ecosystems go extinct. It may even impact global food security at a scale we’ve never seen, forcing entire communities from their homes.

Levi's Denim Jacket Made with Water Less Technology - Levi's Hong Kong

WHAT’S TENCEL™ LYOCELL?

Sustainability is in our DNA. We’re always looking forward when it comes to fashion, social justice and environmental responsibility – like how more than 60% of all Levi’s® products are made using our Water

Our Clothing are Produced with Chemicals Substances Free - Levi's Hong Kong

WHY WE STOPPED USING PFCS & PFAS

Prolonged exposure to and unsafe handling of PFCs and PFAS has been linked to severe human and environmental health impacts, including cancer, but they’re still used in a wide range of everyday items, from kitchen appliances to apparel. Levi Strauss & Co. has fully banned these chemicals from our products. Today we’re breaking down what these substances are, why we made our decision and what else you should know.

Responsible Down Standard Certified for Our Clothes - Levi's Hong Kong

WHAT’S RESPONSIBLE DOWN?

Down lining has been used in clothing and home goods for years. Unfortunately, not all methods of acquiring feathers are always ethical. To combat that, the Responsible Down Standard was created. This organization is the authority on safeguarding the welfare of animals that provide down and feathers for the products many of us wear season after season.

The Longevity of Levi's Jeans - Levi's Hong Kong

THE LONGEVITY OF LEVI’S® JEANS

Almost every person knows that feeling when you put on your favorite jeans — whether they’re the ones you’ve worn and torn for years, or that perfect vintage pair that’s new to you, but has decades of history in every stitch. Our latest installment of the Live in Levi’s® series tells those stories.