EMBRACE YOUR AUTHENTIC SELF | 501® GIRLS PROJECT

501 Girls Project 2022 - Levi's Hong Kong

BE YOU, BE TRUE

501® GIRLS PROJECT

Who are 501® Girls? Wearing Levi’s® 501® has always been a means of self-expression. Through styling challenges, make overs, and girls chat, 501®️ Girls Project is here to celebrate authenticity. With the help from professional stylist and couch, it’s an ultimate home therapy because self-care is everything to get through tough time during pandemic. Let’s check out the stories of each 501® Girls!

Levi 's 501 Girls Project: Girl styled in multiple oufits - Levi's Hong Kong
Levi's 501 Girl Project : Girl selfie with her cat in front of the mirror - Levi's Hong Kong
“OUR GREATEST ASSET IS OUR INNER BEAUTY.”
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“Ever since the pandemic, I rarely dress up anymore. My wardrobe is mostly neutral colors these days, black, white and grey. I don’t normally dress in colors.”

“This program gives me an opportunity to put a bit more thought into my looks, wear more colors to brighten up my life. I realize I can actually wear color and feel comfortable in it. Girls should dress up for themselves, once you do it, you’ll naturally feel happier!”

Levi's 501 Girl Project : Woman styled in sweater and holding baby in her arms - Levi's Hong Kong
“DON’T LET THE WORLD TAKE YOU OVER…”
Levi's 501 Girl Project: A woman is sharing her own Levi's outfit collection - Levi's Hong Kong
Levi's 501 Girl Project: A woman is sitting on the chair - Levi's Hong Kong

KRISTEN

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KRISTEN

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“It’s tough at the best of times to get up, dress up and face the day with a smile on your face. And as newborn mum (of n2), the self-motivation is not always there! Having this Self Love Levi’s® challenge gave me that accountability and phenomenal support to push me every day to get up and out of my workout clothes/ milk-stained T-shirt into not only some kick-arse clothes but pushed me to try on new colors (#blackandwhitegirl), new styles and accept the person I am on a daily basis.”

“With the support of the other 9 girls I felt I owed it to them but more importantly to myself to #beme with every day!!”

Levi's 501 Girl Project: Western lady styled in red blouse- Levi's Hong Kong

JESSICA

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Levi's 501 Girl Project: Western lady styled in denim jacket - Levi's Hong Kong
“ALWAYS BE HONEST WITH YOURSELF.”
Levi's 501 Girl Project:Western lady styled in mulitple Levi's outfits - Levi's Hong Kong
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“The 10 day Self-love Selfie challenge has really helped to support me during this difficult time. I am a professional ballet dancer and due to the recent covid situation, all my performances have been canceled and I have been sent to work from home. It has been hard to motivate myself every morning.”

“This program has not only helped me stay accountable to my co-workers and to the other women of this program, but it has helped me stay accountable to myself. The Levi’s® 501® Girls program has reminded me how powerful self-love is and has offered me support to get through this difficult time.”

“Personally, I don’t often take selfies. My day 1 selfie was quite an uncomfortable process. I struggled for about 45 minutes, and I wasn’t happy with any of the initial results. I was also being very self-critical. Then I remembered Adele’s advice that love should motivate these selfies. So, I made the decision to really send myself messages of love as I took my photos. I was immediately happier, and it was visible in the photos. As the day went on and with the intention of love behind each photo, the process went from 45 minutes to 5 minutes to 1 minute. I also felt myself learn to enjoy taking the selfie each day. It became this sort of ritual; I take a bit of time each day to make myself feel good and show myself a bit of love.”

Levi's 501 Girl Project: Asian girl selfie with her Levi's outfit collection - Levi's Hong Kong
Levi's 501 Girl Project: Asian girl styled in white T-shirt - Levi's Hong Kong

CRYSTAL

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Levi's 501 Girl Project: Aisan girl who styled in sweater and jeans is selfie in front the camera - Levi's Hong Kong
“STEP OUT OF YOUR COMFORT ZONE AND SMILE.”
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"I am so happy to be able to participate in this Levi's® Girls Project, especially because I’m the only participant from Macau. I got to meet a group of lovely girls, through Zoom chat, our group chat every day. Even though we’ve never met, it feels like we’ve known each other for a while. Everyone has so much love, support and appreciation. Also thanks to Adele for leading us.”

“Usually I like to wear oversize pieces, and always colorful. My whole wardrobe is high-wasted and wide legged pants. This time I got to try the Levi’s® 501® collection, really wasn’t expecting the big transformation. I haven’t tried out this style in a very long time, feeling fresh!”

“In those 10 short days of Self-love selfies, I spent a bit of time every day appreciating small details of myself, giving me a lot more confidence in front of the camera. I learnt to accept myself, and that taking selfies is nothing to be embarrassed about.”

Levi's 501 Girl Project: A woman is showing her denim jacket - Levi's Hong Kong
“WHATEVER CIRCUMSTANCES, BE YOURSELF AND EXPLORE THE UNLIMITED POSSIBILITY OF YOURSELF.”
Levi's 501 Girl Project: A woman dressing her multiple outfits collection - Levi's Hong Kong
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"Having been trapped in a circle called depression for more than a year, I’m constantly fighting a battle with myself. I’m always looking for different outlets, doing what I like such as dressing up, taking photos. They let me create a safe and free space.”

“This Levi’s® project just so happened when I felt really lost. This 10-day process is a good reminder that there are things that still interest me and I can live a good life.”

Levi's 501 Girl Project: Woman styled in pink sweater - Levi's Hong Kong
“DON’T ALLOW YOURSELF TO SHUT DOWN. CONTINUE TO GROW, SHOWING THE BEST VERSION OF YOURSELF.”
Levi's 501 Girl Project: Woman sharing her Levi's long sleeve clothes collection - Levi's Hong Kong
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“I love dressing up and standing out but it often leads to misunderstanding of who I truly am. I’m actually an introvert. Having experienced some relationship issues, along with my environment, I shut myself down for a while.”

“Joining Levi’s® Girls Project gave us an opportunity to chat through zoom and share our styles, all because I want to challenge myself. Stepping out of a dark space, I’m not letting myself go back and push my own boundaries! This is my chance to be a better version of myself, for me and for everyone else to see ❤️”

Levi's 501 Girl Project: Woman sharing her daily life experiences of wearing Levi's collection oufits - Levi's Hong Kong
Levi's 501 Girl Project: Woman is smiling in front the camera - Levi's Hong Kong
“IT MAY BE HARD, BUT IF WE START WHAT SEEMS IMPOSSIBLE, WE ARE GIVING OTHERS THE PERMISSION TO DO THE SAME.”
“IT MAY BE HARD, BUT IF WE START WHAT SEEMS IMPOSSIBLE, WE ARE GIVING OTHERS THE PERMISSION TO DO THE SAME.”
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“In a chaotic world you have to learn to love yourself. This is the ultimate power of women. And through Levi’s® 501® Girls Project, learning how to self-love can grow to dominate Hong Kong and the world.”