‹ Home

LEVI’S® FRESH HERO
PLANT-BASED, SUPERFOOD FEELS

Men Styled In Levi's Fresh Collection Outfit - Levi's Hong Kong

MADE FROM THE GOOD STUFF

You know how your favorite fruit smoothie or cold-pressed veggie bevvie just glows? And how just holding it lights you up and makes everything feel better?

That’s Levi’s® Fresh

A head-to-toe collection of soft glows, sweet looks and good feels. Levi’s® Fresh turns up the vibes with botanical-based dyes, consciously chosen materials and water-saving finishing techniques.

MADE FROM THE GOOD STUFF

You know how your favorite fruit smoothie or cold-pressed veggie bevvie just glows? And how just holding it lights you up and makes everything feel better? That’s Levi’s® Fresh A head-to-toe collection of soft glows, sweet looks and good feels. Levi’s® Fresh turns up the vibes with botanical-based dyes, consciously chosen materials and water-saving finishing techniques.

Flower Power 2.0

To make the collection’s signature spectrum of pastel hues, we used natural dyes derived from plant roots, leaves, stems and minerals. By using these botanical dyes, we created colors with a low-key glow.

Light Therapy

Soft but vibrant. Mellow but lustrous. And kind of therapeutic, right? Botanical dyes just have that natural glow, radiating positive vibes like a superfood for the eyes.

The Feels Are Wow

Have we mentioned that everything feels incredibly soft? It’s like Fresh’s planet-friendly dyes and pro-chill agenda collide to create a collection that’s 100% yum-focused––from how it looks, to how it’s made, to how it makes you feel.

The Fresh Ethos

More Natural. More Fun. More Yum.

Levi’s® Fresh Collection is now available at selected Levi’s® stores and online.