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Levi’s^® Hong Kong SAR Official Blog

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LEVI’S® X NAOMI OSAKA

18-Jul-2022

Naomi Osaka won our hearts by standing up for her beliefs. Already outspoken about sexism and racial injustice, she recently sparked a global conversation around mental health and the need for self-care. Naomi makes it clear: No matter what, stay true to yourself.

Our second collaboration is an all-denim collection, comprised of 5 pieces Naomi sketched herself. Big moments? 3 unique tops & a skirt made with 100% organically grown cotton, a loose fit jean inspired by the men’s 501® plus, oversized prints featuring Naomi’s logo— “It’s reflective of my personality: on the court, I’m ferocious like the bear, but off the court I’m gentle like the flower.”

“I WANTED TO KEEP THIS COLLECTION FUN AND PLAYFUL AND INCLUDE SOME PIECES FOR EVERYONE.”

—NAOMI OSAKA

“I WANTED TO KEEP THIS COLLECTION FUN AND PLAYFUL AND INCLUDE SOME PIECES FOR EVERYONE.”

—NAOMI OSAKA

FLOWER POWER

Together, we worked with Naomi to bring these unique pieces to life: the exaggerated bomber-style Zip Jacket; the high-low Mermaid Skirt with ruffles and a frayed hem (NAOMI: “definitely a showstopper”) the oversized Artist Coat (NAOMI: “my personal favorite”) with amped sleeves and wide patch pockets for books or tennis balls; and the lightweight Denim Halter Top ☄️ (with smocking for comfort) – each piece made with 100% organic cotton; plus the Naomi ’93 Jeans, based off a men’s Levi’s® 501® for a looser fit (NAOMI: “They’ll work on everyone and look super cool.”).

“EACH PIECE IS SO UNIQUE, IT CAN BE THE CENTERPIECE OF WHATEVER YOU’RE WEARING.”

—NAOMI OSAKA

The Levi’s® x Naomi Osaka collection is available in limited quantities starting July 18th at Levi’s® Harbour City Store.