Levi’s® Hongkong - Levi’s® Pride 2021

Levi’s® Pride 2021

All Pronouns, All Love

For Pride 2021, Levi’s® aims to encourage empathy and inclusivity with an inspirational new Pride collection celebrating the LGBTQIA community and exploring the importance of learning and respecting proper pronoun use. Called “All Pronouns. All Love,” it’s a collection focused on stories of big love, understanding, and optimism.

Levi’s® Hongkong - Levi’s® Pride 2021

“Levi’s has a long-standing history of doing right by its employees and fans and supporting the LGBTQIA community. We are proud to celebrate the LGBTQIA community each year with our Pride collection and by participating in Pride events across the globe. We find it so important to see people as they want to be seen. Which is why this year, our goal is to showcase the Pride collection with a call you can’t ignore: Respect all pronouns.”
—Jen Sey, President, Levi’s® Brand

Levi’s® Hongkong - Levi’s® Pride 2021

Created as a love letter to the LGBTQIA community, the 2021 Levi’s® Pride collection features a unisex range of modern styles of Levi’s® classics, featuring our new rainbow graphic that’s inspired by the waving rainbow flag of the Castro District in San Francisco. The most notable piece in the collection includes the Liberation Trucker Jacket, a light wash indigo jacket with rainbow paneling on the back with the words “they/them, she/her, he/him, we.” And to round out the collection, there’s also two graphic tees and a light wash denim Pride Snapback Hat with the wavy rainbow graphics as well.

Along with product, Levi’s® will also continue its support of the LGBTQIA community by partnering with OutRight Action International, an organization that works to advance the rights of LGBTQIA people all over the world. 100% of net proceeds from Levi's® Pride 2021 collection will go to OutRight Action International. This is the third year that Levi’s® has partnered with the organization and by working with them, Levi’s® hopes to elevate the stories of those who have been marginalized, and to ensure that everyone everywhere has the right to be proud, free, and visible, no matter who they are or who they love.

Levi’s® Hongkong - Levi’s® Pride 2021

“At OutRight, we work each day to improve the lives of LGBTQIA people—and ensure the universal declaration of human rights applies to each one of us around the world,” said Jessica Stern, OutRight Action International, Executive Director. “We are proud to be a partner of Levi’s® and see the Levi’s® Pride Collection as a critical reminder that we all should have the right to be out, proud and visible no matter where we live, who we are or who we love.”

Levi’s® Hongkong - Levi’s® Pride 2021

Levi’s® 2021 Pride collection is available online on June 4.