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HOW HAS LEVI’S® SHOWN UP?

A timeline of our support for LGBTQ+ rights and issues.

Levi's Pride Collection: How Was Levi's Shown Up?  - Levi's Hong Kong
A History of Levi's Support for LGBTQ+ Rights and Issues (1982-1991) - Levi's Hong Kong
A History of Levi's Support for LGBTQ+ Rights and Issues (1992-2007) - Levi's Hong Kong
A History of Levi's Support for LGBTQ+ Rights and Issues (2008-2019) - Levi's Hong Kong
A History of Levi's Support for LGBTQ+ Rights and Issues (2022 - Now) - Levi's Hong Kong

MEET THE CAST

Six LGBTQ+ individuals from around the world tell us how they show up—for themselves
and their greater communities.

 Two women styled in Levi's Pride Collection T-shirts and Liberation Trucker Vest - Levi's Hong Kong
WHY PURPLE?

The lavender-hued color palette salutes LGBTQ+ activist groups of the ’70s and ’90s.

FOR WHO YOU ARE, WHEREVER YOU ARE

Vibrant to understated. All-out parties to everyday living. This collection shines a light on the
breadth and fluidity of LGBTQ+ self-expression.

Levi's Hong Kong
A NEW RAINBOW POV

As light refracted through prisms—non-binary and fluid.