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levis hong kong - sustainability

Here at Levi’s®, we are constantly developing new ways to improve our clothing. Our mission is to continue creating Levi’s® products with sustainable materials and innovative designs. We’re not perfect but we’re on our way to meet our goal.

Introducing our new ranges of water-saving, tree-loving, waste-reducing styles.

levis hong kong - sustainability

THE SOFTEST TREE YOU'LL EVER WEAR

We get it. The most sustainable thing you can do is not buy anything, but when you do shop for those new pieces here and there, we want you to make the best decision possible. Look for styles that are timeless and made responsibly with eco-friendly materials. One fabric to be on the lookout for is TENCEL®, a wood fiber that’s a more sustainable alternative to viscose.

levis hong kong - sustainability

OLD BARK. NEW BITE.

TENCEL® is a soft fiber made from sustainably harvested wood. We use fast-growing trees (either eucalyptus or spruce) grown in responsibly managed forests. In addition to helping preserve ancient forests, rainforest and ancient woodland, sustainable forestry also supports local habitat and promotes biodiversity. TENCEL® produces this fiber in what’s called a closed-loop production, reusing process water and solvent to reduce environmental impact.

levis hong kong - farm

BRANCH OUT

Not only is TENCEL® a more sustainable alternative to viscose, you’ll also find that it’s super soft, breathable, moisture absorbent and lightweight. We’re using TENCEL® in a range of Levi’s® styles, including our new loose fits the Loose Straight.

THIS IS
COTTONIZED HEMP

Zip fly. Straight fit. Vintage style. Now sustainably made from supersoft Cottonised Hemp.

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Something you’ll see a lot of this season (and beyond) is Cottonized Hemp. Why hemp? Because compared to cotton, it grows quicker, uses less water and leaves behind cleaner, healthier soils. Specially designed for Levi’s®, this new innovative hemp yarn is soft like cotton — and easily woven into denim styles like our new 551Z Authentic Straight. So you get the same authentic Levi’s® look and feel in a garment that’s easier on the environment.

levis hong kong - sustainability
levis hong kong - sustainability

SAVE WATER. WEAR HEMP.

It's that easy. Well, sort of. While, it’s definitely easy to wear, a lot of work goes into the making of Cottonized Hemp that you’d never know from just feeling it.

HOW WE DO IT

We partnered with fiber technology specialists to create a “cottonization” process that softens the hemp fiber to make it look, and more importantly, feel almost indistinguishable from cotton. Bonuses on bonuses: Hemp also uses less energy and fewer chemicals to grow than cotton.

levis hong kong - sustainability
levis hong kong - sustainability

WE'RE DESIGNING WITH RECYCLED PLASTICS & REDUCING LANDFILL WASTE

Our Puffer jackets and vests are now made from recycled plastic bottles and waste. So you get the same Levi’s® look and feel you love while keeping waste out of the landfills. Plus, recycled polyester requires less energy to make than virgin polyester and it reduces our dependency on fossil fuels.

levis hong kong - sustainability

ORGANIC COTTON

Organic isn’t just for eating. Our organic cotton leaves behind better soil, cleaner water and a healthier surrounding.