Not only is TENCEL^® a more sustainable alternative to viscose, you’ll also find that it’s super soft, breathable, moisture absorbent and lightweight. We’re using TENCEL® in a range of Levi’s^® styles, including our new loose fits the Loose Straight.

Something you’ll see a lot of this season (and beyond) is Cottonized Hemp. Why hemp? Because compared to cotton, it grows quicker, uses less water and leaves behind cleaner, healthier soils. Specially designed for Levi’s^®, this new innovative hemp yarn is soft like cotton — and easily woven into denim styles like our new 551^™Z Authentic Straight. So you get the same authentic Levi’s^® look and feel in a garment that’s easier on the environment.

It's that easy. Well, sort of. While, it’s definitely easy to wear, a lot of work goes into the making of Cottonized Hemp that you’d never know from just feeling it.

Our Puffer jackets and vests are now made from recycled plastic bottles and waste. So you get the same Levi’s^® look and feel you love while keeping waste out of the landfills. Plus, recycled polyester requires less energy to make than virgin polyester and it reduces our dependency on fossil fuels.

Organic isn’t just for eating. Our organic cotton leaves behind better soil, cleaner water and a healthier surrounding.