LET’S MAKE THINGS BETTER

COTTONIZED HEMP

Something you’ll hear a lot about as the industry becomes more sustainable is Cottonized Hemp. Why hemp? Because compared to cotton, it grows quicker, uses less water and leaves behind cleaner, healthier soils. Specially designed for Levi’s^®, this new innovative hemp yarn is soft like cotton — and easily woven into styles like our Stay Loose Jeans, Loose Sleeve Trucker Jacket and WellThread™ tees (just to name a few). So you get the same authentic Levi’s^® look and feel in a garment that’s easier on the environment.
 

Unless you’re buying raw denim, your denim’s been finished. It’s the last but most crucial step in denim production, giving jeans and jean jackets a broken-in look and feel from day one. Unfortunately, this process uses a lot of water. Or, it used to. We rolled out Levi’s^® Water<less^{® innovations in 2011. Since then, we’ve saved more than 4.2 billion liters of water from the finishing process (that’s enough to fill 1,680 Olympic-size pools!) and recycled over 9 billion more (you do the math). And by 2021, at least 80% of Levi’s® jeans will be finished with Water<less® techniques. So instead of washing denim with fabric softener to create that worn-in feel, we might tumble jeans with bottle caps and golf balls, taking the water out of the wash altogether.}